Information & Communication employment contract

Digital Marketing Executive Employment Contract UK

Set accountable campaign delivery across paid, owned and social channels with controlled claims and spend.

Watercolour illustration showing Digital Marketing Executive at work in Information & Communication on a pale sage background
This contract includes Build campaign plans. Prepare and brief assets. Configure audiences and tracking. Preview before payment PDF and editable DOCX files after checkoutBuilt for UK employers

Looking for a Digital Marketing Executive employment contract? This page takes you straight into the role-specific builder, with preview before payment and both PDF and DOCX files included after checkout.

Solicitor-approved framework Preview Before Payment £19.99 one-off PDF & editable Word Industry-specific clauses Secure Stripe payment
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Legally validated and solicitor-approved contract framework

Reviewed for straightforward UK employer use

This page is maintained for UK employers creating digital marketing executive contracts for information & communication. HRHeaven uses a legally validated and solicitor-approved self-service contract framework, with wording for role duties, confidentiality, notice, holiday, probation and practical workplace expectations. It does not replace individual legal advice for complex or disputed circumstances.

Last updated
19 June 2026
Content owner
HRHeaven employment documentation team
Review standard
UK employer template review, versioned clause logic and preview before payment

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Free branding

Add your company name, logo and brand colour so the contract looks like it came from your business.

What's included in your contract

Job description

Clear role overview and key responsibilities.

Probation period

Clear probation terms for the selected arrangement.

Role-specific duties

Maintained responsibilities, records and authority boundaries for the selected role.

Working hours

Standard and flexible working arrangements.

Holiday entitlement

Holiday terms explained for the selected arrangement.

Confidentiality

Client and company confidentiality.

Disciplinary process

Clear process and employee rights.

Notice periods

Notice terms explained for both parties.

You’ll receive your contract in both PDF & DOCX formats

Download a polished PDF ready to issue and an editable DOCX copy for future updates.

PDFReady to use
DOCXFully editable

Before you create it

Use this Digital Marketing Executive contract with confidence

Practical checks to help an employer choose the right starting point and prepare the information the document needs.

When to use this contract

Deliver approved channel campaigns, produce traceable spend and results, and coordinate controlled audience and account records.

Workplace context: Office, client premises, remote systems or assigned work locations.

What makes this role different

Follow the Employer's documented arrangements covering channels accounts and access. Follow the Employer's documented arrangements covering budgets suppliers and targets. Follow the Employer's documented arrangements covering data consent and tracking. Follow the Employer's documented arrangements covering claims approvals IP and confidentiality. Follow the Employer's documented arrangements covering company policies.

Not a fit / obtain specialist advice

Recheck the role or obtain appropriate advice if the work would exceed these maintained authority boundaries: The executive cannot invent claims, exceed budgets, upload unapproved customer data or publish outside account authority. May allocate routine work and make operational decisions only within documented staffing, financial, contractual and policy limits.

What to prepare before you issue it

  • the channels and markets
  • the account permissions
  • the spend and supplier limits
  • the consent and tracking rules
  • the claims approval workflow
  • the reporting and attribution standard

Day-to-day operating brief

What Digital Marketing Executive work looks like in practice

A Digital Marketing Executive plans and delivers email, search, social, content and paid campaigns against approved objectives. The role handles audience data, advertising accounts, budgets, brand assets and performance reports. Terms should cover channel access, spend limits, approval, tracking, marketing consent, promotions, influencer or agency liaison, IP and the need to substantiate claims. Performance targets should distinguish attributed results from platform estimates. Campaign records should separate creative version, audience, bid strategy and landing page so performance changes can be interpreted. Editing several variables at once may improve totals while hiding which message or targeting choice created risk. Suppression lists and frequency limits should travel with audience activation, including agency-managed platforms. Removing a person from the CRM campaign is ineffective if a copied audience continues serving adverts elsewhere. Tracking links and pixels should be inventoried when campaigns end; abandoned tags can continue collecting information after their reporting purpose or supplier relationship has expired.

Responsibilities reflected in the contract

  • Build campaign plans.
  • Prepare and brief assets.
  • Configure audiences and tracking.
  • Manage spend within limits.
  • Monitor and report performance.
  • Maintain consent and approval evidence.

A realistic working scenario

A proposed advert makes a stronger claim than the evidence supports. The executive revises it or seeks approval rather than optimising misleading copy.

Outputs to agree

  • approved channel campaigns
  • traceable spend and results
  • controlled audience and account records

Records and evidence

  • Brief audience and approval.
  • Account change and spend.
  • Creative claim and version.
  • Result attribution and learning.
  • Work records.
  • Handover notes.

Reporting relationship

Typically reports to Line Manager or Department Manager. Confirm the employer's actual reporting structure in the builder.

Authority and escalation

  • The executive cannot invent claims, exceed budgets, upload unapproved customer data or publish outside account authority.
  • May allocate routine work and make operational decisions only within documented staffing, financial, contractual and policy limits.

Supervision

  • Prepare and brief assets.
  • Allocate and review assigned work within delegated authority and escalate formal people matters through the Employer's procedures.

Tools and systems

  • Analytics tools.
  • Social platforms.
  • Design tools.
  • Risk assessment records.

Workplace context

  • Office, client premises, remote systems or assigned work locations.

Contract priorities

  • channels accounts and access
  • budgets suppliers and targets
  • data consent and tracking
  • claims approvals IP and confidentiality

Information the employer should prepare

  • the channels and markets
  • the account permissions
  • the spend and supplier limits
  • the consent and tracking rules
  • the claims approval workflow
  • the reporting and attribution standard

Individually written and reviewed against the maintained role record.

Maintained role evidence

The facts this Digital Marketing Executive contract is built around

These role-pack details give an employer something concrete to check before using the contract for information & communication work.

Work setting

Office, client premises, remote systems or assigned work locations.

Primary duties

  • Build campaign plans.
  • Prepare and brief assets.
  • Configure audiences and tracking.
  • Manage spend within limits.

Tools and training to confirm

  • Analytics tools.
  • Social platforms.
  • Design tools.
  • Risk assessment records.

Governance focus

Employer procedures and role controls. Follow the Employer's documented arrangements covering channels accounts and access. Follow the Employer's documented arrangements covering budgets suppliers and targets. Follow the Employer's documented arrangements covering data consent and tracking.

Contract builder output

Digital Marketing Executive clauses and builder inputs

HRHeaven builds the contract from the employer's answers, the selected industry, and the role-specific wording for this job.

Role wording

Digital Marketing Executive duties

Deliver approved channel campaigns, produce traceable spend and results, and coordinate controlled audience and account records.

Build campaign plans. Prepare and brief assets. Configure audiences and tracking. Manage spend within limits. Monitor and report performance.

Builder answers

What the contract builder captures

Employer and employee details Role title and reporting line Pay, hours and working pattern Holiday, probation and notice Workplace and site rules Company branding and e-sign

Preview before purchase

Complete the builder, check the document output, then pay only when you are ready to download.

Specific clauses

What is added to the finished contract

The executive cannot invent claims, exceed budgets, upload unapproved customer data or publish outside account authority.

May allocate routine work and make operational decisions only within documented staffing, financial, contractual and policy limits.

Follow the Employer's documented arrangements covering channels accounts and access.

Follow the Employer's documented arrangements covering budgets suppliers and targets.

£19.99 one-off contractPreview before payment, then download the branded PDF and send for signature.

Employee handbook bundle

Digital Marketing Executive Contract + Employee Handbook Bundle

Pair the contract with a fully customisable employee handbook and keep the role wording, workplace rules, branding and policies aligned from day one.

Industry-specific policies Contract and handbook generated together UK-focused policy content Easy to edit and maintain

After the contract

Run the employee lifecycle with HR Actions

Once the Digital Marketing Executive contract is created, HR Actions help information & communication employers manage the next HR steps: recruitment, probation, performance, absence, disciplinary, grievance and offboarding.

Choose the right level of support

Single HR Action or Unlimited

Buy one HR Action for one employee process, or use HR Actions Unlimited when you expect recurring HR work.

Keep the context together

AI Workspace support

HRHeaven can pre-fill known employee, role, timeline and document facts, then asks the employer to confirm the missing details.

Stay ready for the next step

Timeline, reminders and audit

Each workflow keeps the case history, source context, reminders, documents and completion summary together.

Simple, transparent pricing

Choose the perfect solution for your business

Employment Contract
£19.99

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Employee Handbook
£34.99

Create a practical employee handbook for your workplace.

Employee Handbook Branded pages Industry-aware policies PDF downloadView details
Most PopularContract + Handbook Bundle
£44.99SAVE £9.99 versus buying separately

Everything needed to hire your first employee correctly.

Employment Contract Employee Handbook Individual PDF downloadsView details
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£14.99Save £5.00

Loyalty price for eligible returning customers creating an Employment Contract for a new employee or new hire.

For eligible returning customers One new Employment Contract Applied automatically after a completed qualifying purchaseView details
Action supportHR Actions
£4.99

Run employee lifecycle workflows with AI guidance, reminders, timeline and audit support.

Single HR Actions HR Actions Unlimited option AI Workspace Timeline and auditView details
Unlimited accessHR Actions Unlimited
£9.99/month

Launch eligible HR Actions across your organisation without paying per employee case.

Unlimited HR Action case files Unlimited employees Unlimited AI assistance Timeline and audit historyView details
Optional membershipCompliance Membership
£20.00/year

Optional yearly document maintenance, compliance reminders and update notifications.

Unlimited document regeneration HR alerts Compliance reminders Template update notificationsView details

Frequently asked questions

Who approves campaigns?

Use the brand and legal workflow.

Can customer lists be uploaded?

Only with approved purpose and controls.

Who controls spend?

Set daily and campaign limits.

May claims be optimised freely?

No; evidence and approval still apply.

Who owns creative work?

Employment IP terms should cover it.

Can agencies be briefed?

Within contract and budget authority.

How is attribution reported?

State model, caveats and data source.

What is handed over?

Accounts, assets, audiences, spend and results.

View all FAQs

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