Social Media Manager Employment Contract UK

Responsibilities reflected in the contract

• Plan channel activity against approved brand and campaign priorities.
• Create, commission and schedule content within publishing authority.
• Moderate communities and escalate threats, complaints or safeguarding concerns.
• Manage account access, credentials and approved social-media tools.
• Report performance using accurate platform and campaign evidence.
• Clear content, claims, music, images and contributor permissions before publication.

A realistic working scenario

A scheduled campaign is live when comments reveal that a supplied image may not have the expected usage permission. The manager pauses further posts, preserves the approval and asset records, alerts the campaign owner and redirects community replies to an agreed holding response rather than debating the rights issue publicly.

Outputs to agree

• channel plans and approved publishing schedules
• accurate posts, captions and community responses
• performance reports linked to campaign objectives

Records and evidence

• Content calendar and approval trail.
• Asset-rights and consent evidence.
• Platform access and administrator register.
• Moderation, complaint and incident log.
• Design files.
• Project briefs.

Reporting relationship

Typically reports to Creative Director, Design Lead, Account Director or Project Manager. Confirm the employer's actual reporting structure in the builder.

Authority and escalation

• Routine posts may be published within an approved plan. Paid spend changes, public responses to legal or safety allegations, deletion of evidential comments and use of unapproved personal data or assets require the named brand, legal or campaign approver.
• May allocate routine work and make operational decisions only within documented staffing, financial, contractual and policy limits.

Supervision

• Allocate and review assigned work within delegated authority and escalate formal people matters through the Employer's procedures.

Tools and systems

• Design software.
• Project management tools.
• Approval systems.
• Client communication tools.

Workplace context

• Office, studio, remote systems, client meetings or approved project locations.

Training and certification

• Employer-confirmed evidence of training required for Social Media Manager duties where applicable to the role.

Contract priorities

• ownership of content and accounts
• brand and publication approval
• community moderation and escalation
• secure credential and customer-data handling

Information the employer should prepare

• the brands, channels and audiences assigned to the role
• the employee's publishing and paid-promotion authority
• the approval route for claims, partnerships and sensitive responses
• the account ownership, password and emergency-access arrangements
• the office, remote and out-of-hours monitoring expectations
• the ownership and permitted portfolio use of created content