Advertising & Marketing employment contract

PR Executive Employment Contract UK

Set well-researched media relations around relevant outreach, accurate materials and disciplined follow-up.

Watercolour illustration showing PR Executive (Media) at work in Advertising & Marketing on a pale sage background
This contract includes Research media contacts. Draft press releases and pitches. Manage outreach and follow-up. Preview before payment PDF and editable DOCX files after checkoutBuilt for UK employers

Looking for a PR Executive (Media) employment contract? This page takes you straight into the role-specific builder, with preview before payment and both PDF and DOCX files included after checkout.

Solicitor-approved framework Preview Before Payment £19.99 one-off PDF & editable Word Industry-specific clauses Secure Stripe payment
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Legally validated and solicitor-approved contract framework

Reviewed for straightforward UK employer use

This page is maintained for UK employers creating pr executive (media) contracts for advertising & marketing. HRHeaven uses a legally validated and solicitor-approved self-service contract framework, with wording for role duties, confidentiality, notice, holiday, probation and practical workplace expectations. It does not replace individual legal advice for complex or disputed circumstances.

Last updated
19 June 2026
Content owner
HRHeaven employment documentation team
Review standard
UK employer template review, versioned clause logic and preview before payment

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Free branding

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What's included in your contract

Job description

Clear role overview and key responsibilities.

Probation period

Clear probation terms for the selected arrangement.

Role-specific duties

Maintained responsibilities, records and authority boundaries for the selected role.

Working hours

Standard and flexible working arrangements.

Holiday entitlement

Holiday terms explained for the selected arrangement.

Confidentiality

Client and company confidentiality.

Disciplinary process

Clear process and employee rights.

Notice periods

Notice terms explained for both parties.

You’ll receive your contract in both PDF & DOCX formats

Download a polished PDF ready to issue and an editable DOCX copy for future updates.

PDFReady to use
DOCXFully editable

Before you create it

Use this PR Executive (Media) contract with confidence

Practical checks to help an employer choose the right starting point and prepare the information the document needs.

When to use this contract

Deliver relevant targeted media outreach, produce accurate approved press materials, and complete coverage and journalist follow-up.

Workplace context: Office, studio, remote systems, client meetings or approved project locations.

What makes this role different

Follow the Employer's documented arrangements covering accounts sectors and media. Follow the Employer's documented arrangements covering contact data pitches and embargoes. Follow the Employer's documented arrangements covering press materials samples and events. Follow the Employer's documented arrangements covering working hours monitoring issues and gifts. Follow the Employer's documented arrangements covering client confidentiality.

Not a fit / obtain specialist advice

Recheck the role or obtain appropriate advice if the work would exceed these maintained authority boundaries: The executive cannot promise coverage, issue unapproved comment, invent claims or misuse journalist contact data. Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.

What to prepare before you issue it

  • the client accounts
  • the media database
  • the approval and spokesperson route
  • the sample and event controls
  • the issues escalation process
  • the account lead legal and client contacts

Day-to-day operating brief

What PR Executive (Media) work looks like in practice

A PR Executive researches journalists, drafts press materials, pitches stories, coordinates events and monitors coverage under an account lead or communications manager. The role builds working relationships but should not make unsupported claims or speak for clients without approval. Terms should define accounts, sectors, media databases, outreach, embargoes, samples, events, travel, spokesperson coordination, monitoring, working hours, gifts, personal data and issue escalation. Media lists should record beat, geography, source and current relevance rather than grow indefinitely from scraped names. Follow-up frequency needs professional judgement and account guidance. Press materials should distinguish client quotes from agency draft language, with spokesperson approval retained. Coverage reports must separate original editorial mention, syndicated copies and estimated audience so clients receive an honest picture rather than an inflated clipping count. Interview arrangements should confirm subject, format, recording, timing and spokesperson approval. Off-record or background treatment requires explicit agreement and must never be assumed from an informal conversation. Media-event attendance lists require proportionate access and prompt disposal, especially where unpublished guest or spokesperson details remain sensitive.

Responsibilities reflected in the contract

  • Research media contacts.
  • Draft press releases and pitches.
  • Manage outreach and follow-up.
  • Coordinate interviews and events.
  • Monitor coverage.
  • Maintain account and approval records.

A realistic working scenario

A journalist asks for immediate comment on a developing allegation. The executive records the request and uses the issues route rather than filling silence with background speculation.

Outputs to agree

  • relevant targeted media outreach
  • accurate approved press materials
  • complete coverage and journalist follow-up

Records and evidence

  • Media contact source and relevance.
  • Pitch material and approval.
  • Journalist request and response.
  • Coverage correction and report.
  • Design files.
  • Project briefs.

Reporting relationship

Typically reports to Creative Director, Design Lead, Account Director or Project Manager. Confirm the employer's actual reporting structure in the builder.

Authority and escalation

  • The executive cannot promise coverage, issue unapproved comment, invent claims or misuse journalist contact data.
  • Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.

Tools and systems

  • Design software.
  • Project management tools.
  • Approval systems.
  • Client communication tools.

Workplace context

  • Office, studio, remote systems, client meetings or approved project locations.

Contract priorities

  • accounts sectors and media
  • contact data pitches and embargoes
  • press materials samples and events
  • working hours monitoring issues and gifts

Information the employer should prepare

  • the client accounts
  • the media database
  • the approval and spokesperson route
  • the sample and event controls
  • the issues escalation process
  • the account lead legal and client contacts

Individually written and reviewed against the maintained role record.

Maintained role evidence

The facts this PR Executive (Media) contract is built around

These role-pack details give an employer something concrete to check before using the contract for advertising & marketing work.

Work setting

Office, studio, remote systems, client meetings or approved project locations.

Primary duties

  • Research media contacts.
  • Draft press releases and pitches.
  • Manage outreach and follow-up.
  • Coordinate interviews and events.

Tools and training to confirm

  • Design software.
  • Project management tools.
  • Approval systems.
  • Client communication tools.

Governance focus

Employer procedures and role controls. Follow the Employer's documented arrangements covering accounts sectors and media. Follow the Employer's documented arrangements covering contact data pitches and embargoes. Follow the Employer's documented arrangements covering press materials samples and events.

Contract builder output

PR Executive (Media) clauses and builder inputs

HRHeaven builds the contract from the employer's answers, the selected industry, and the role-specific wording for this job.

Role wording

PR Executive (Media) duties

Deliver relevant targeted media outreach, produce accurate approved press materials, and complete coverage and journalist follow-up.

Research media contacts. Draft press releases and pitches. Manage outreach and follow-up. Coordinate interviews and events. Monitor coverage.

Builder answers

What the contract builder captures

Employer and employee details Role title and reporting line Pay, hours and working pattern Holiday, probation and notice Workplace and site rules Company branding and e-sign

Preview before purchase

Complete the builder, check the document output, then pay only when you are ready to download.

Specific clauses

What is added to the finished contract

The executive cannot promise coverage, issue unapproved comment, invent claims or misuse journalist contact data.

Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.

Follow the Employer's documented arrangements covering accounts sectors and media.

Follow the Employer's documented arrangements covering contact data pitches and embargoes.

£19.99 one-off contractPreview before payment, then download the branded PDF and send for signature.

Employee handbook bundle

PR Executive (Media) Contract + Employee Handbook Bundle

Pair the contract with a fully customisable employee handbook and keep the role wording, workplace rules, branding and policies aligned from day one.

Industry-specific policies Contract and handbook generated together UK-focused policy content Easy to edit and maintain

After the contract

Run the employee lifecycle with HR Actions

Once the PR Executive (Media) contract is created, HR Actions help advertising & marketing employers manage the next HR steps: recruitment, probation, performance, absence, disciplinary, grievance and offboarding.

Choose the right level of support

Single HR Action or Unlimited

Buy one HR Action for one employee process, or use HR Actions Unlimited when you expect recurring HR work.

Keep the context together

AI Workspace support

HRHeaven can pre-fill known employee, role, timeline and document facts, then asks the employer to confirm the missing details.

Stay ready for the next step

Timeline, reminders and audit

Each workflow keeps the case history, source context, reminders, documents and completion summary together.

Simple, transparent pricing

Choose the perfect solution for your business

Employment Contract
£19.99

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Employee Handbook
£34.99

Create a practical employee handbook for your workplace.

Employee Handbook Branded pages Industry-aware policies PDF downloadView details
Most PopularContract + Handbook Bundle
£44.99SAVE £9.99 versus buying separately

Everything needed to hire your first employee correctly.

Employment Contract Employee Handbook Individual PDF downloadsView details
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£14.99Save £5.00

Loyalty price for eligible returning customers creating an Employment Contract for a new employee or new hire.

For eligible returning customers One new Employment Contract Applied automatically after a completed qualifying purchaseView details
Action supportHR Actions
£4.99

Run employee lifecycle workflows with AI guidance, reminders, timeline and audit support.

Single HR Actions HR Actions Unlimited option AI Workspace Timeline and auditView details
Unlimited accessHR Actions Unlimited
£9.99/month

Launch eligible HR Actions across your organisation without paying per employee case.

Unlimited HR Action case files Unlimited employees Unlimited AI assistance Timeline and audit historyView details
Optional membershipCompliance Membership
£20.00/year

Optional yearly document maintenance, compliance reminders and update notifications.

Unlimited document regeneration HR alerts Compliance reminders Template update notificationsView details

Frequently asked questions

Can coverage be guaranteed?

No; report outreach accurately.

Who approves press releases?

Named agency and client owners.

Can journalists receive gifts?

Apply client and ethics controls.

How are embargoes handled?

Confirm terms explicitly.

Can client comments be improvised?

No; use approved spokesperson lines.

Are events included?

State travel and out-of-hours work.

Who corrects inaccurate coverage?

Use the account escalation route.

What is handed over?

Contacts, pitches, requests, events and coverage.

View all FAQs

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