Day-to-day operating brief
What PR Executive (Media) work looks like in practice
A PR Executive researches journalists, drafts press materials, pitches stories, coordinates events and monitors coverage under an account lead or communications manager. The role builds working relationships but should not make unsupported claims or speak for clients without approval. Terms should define accounts, sectors, media databases, outreach, embargoes, samples, events, travel, spokesperson coordination, monitoring, working hours, gifts, personal data and issue escalation. Media lists should record beat, geography, source and current relevance rather than grow indefinitely from scraped names. Follow-up frequency needs professional judgement and account guidance. Press materials should distinguish client quotes from agency draft language, with spokesperson approval retained. Coverage reports must separate original editorial mention, syndicated copies and estimated audience so clients receive an honest picture rather than an inflated clipping count. Interview arrangements should confirm subject, format, recording, timing and spokesperson approval. Off-record or background treatment requires explicit agreement and must never be assumed from an informal conversation. Media-event attendance lists require proportionate access and prompt disposal, especially where unpublished guest or spokesperson details remain sensitive.
Individually written and reviewed against the maintained role record.