Day-to-day operating brief
What Retail Agent work looks like in practice
A Retail Agent advises on or markets shops, shopping-centre units and high-street property. The role combines local market knowledge with occupier demand, footfall and frontage information, lease terms, incentives, service charges, inspections and opening requirements. Terms should define landlord or occupier representation, conflicts, fees, commission, data sources and negotiation authority. The agent must not guarantee trading performance, planning use or delivery of neighbouring schemes. Retail requirements often include frontage, servicing, extraction, opening hours, neighbouring uses and fit-out timing, so matching involves more than floor area and rent. The agent should record which matters are landlord statements and which require planning, survey or legal confirmation. Employers can define handling of confidential expansion plans, joint instructions and introductions between landlords and brands. Market commentary should distinguish observed transactions from asking terms and anecdotal expectations. Fit-out requirements such as extraction, power, deliveries and signage should be captured as occupier needs and tested with specialists rather than casually represented as available.
Individually written and reviewed against the maintained role record.