Wholesale & Retail employment contract

Retail Digital Marketing Executive Employment Contract UK

Set accountable execution of retail campaigns across email, search, display and website channels with controlled claims, data and spend.

Watercolour illustration showing Digital Marketing Executive at work in Wholesale & Retail on a pale sage background
This contract includes Build campaigns from approved retail briefs. Manage audiences budgets and platform settings. Check prices claims links and promotional dates. Preview before payment PDF and editable DOCX files after checkoutBuilt for UK employers

Looking for a Digital Marketing Executive employment contract? This page takes you straight into the role-specific builder, with preview before payment and both PDF and DOCX files included after checkout.

Solicitor-approved framework Preview Before Payment £19.99 one-off PDF & editable Word Industry-specific clauses Secure Stripe payment
1,881Role-specific contract paths
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40Industries supported
UK-focusedEmployment guidance
Secure payments by Stripe Data handling controlsUK employment contextClear product and advice boundaries

Legally validated and solicitor-approved contract framework

Reviewed for straightforward UK employer use

This page is maintained for UK employers creating digital marketing executive contracts for wholesale & retail. HRHeaven uses a legally validated and solicitor-approved self-service contract framework, with wording for role duties, confidentiality, notice, holiday, probation and practical workplace expectations. It does not replace individual legal advice for complex or disputed circumstances.

Last updated
19 June 2026
Content owner
HRHeaven employment documentation team
Review standard
UK employer template review, versioned clause logic and preview before payment

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What's included in your contract

Job description

Clear role overview and key responsibilities.

Probation period

Clear probation terms for the selected arrangement.

Role-specific duties

Maintained responsibilities, records and authority boundaries for the selected role.

Working hours

Standard and flexible working arrangements.

Holiday entitlement

Holiday terms explained for the selected arrangement.

Confidentiality

Client and company confidentiality.

Disciplinary process

Clear process and employee rights.

Notice periods

Notice terms explained for both parties.

You’ll receive your contract in both PDF & DOCX formats

Download a polished PDF ready to issue and an editable DOCX copy for future updates.

PDFReady to use
DOCXFully editable

Before you create it

Use this Digital Marketing Executive contract with confidence

Practical checks to help an employer choose the right starting point and prepare the information the document needs.

When to use this contract

Produce accurate approved digital campaigns, coordinate controlled advertising spend and access, and deliver clear campaign performance and incident records.

Workplace context: Trading premises.

What makes this role different

Follow the Employer's documented arrangements covering channels brands and campaign authority. Follow the Employer's documented arrangements covering advertising spend and account access. Follow the Employer's documented arrangements covering customer data and audience controls. Follow the Employer's documented arrangements covering creative IP claims and approvals. Follow the Employer's documented arrangements covering company policies.

Not a fit / obtain specialist advice

Recheck the role or obtain appropriate advice if the work would exceed these maintained authority boundaries: The executive may publish within an approved brief and spend limit. New claims, unapproved discounts, sensitive audience use, contract commitments and material budget shifts require the relevant commercial, legal or management approval. Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.

What to prepare before you issue it

  • the brands websites and markets supported
  • the advertising email and analytics platforms
  • the budget bid and publishing limits
  • the customer segments and consent rules
  • the creative pricing and claim approvals
  • the agency incident and out-of-hours process

Day-to-day operating brief

What Digital Marketing Executive work looks like in practice

A retail Digital Marketing Executive builds and monitors campaigns intended to drive product discovery and sales. The employee may handle customer segments, promotional claims, advertising accounts, agencies and creative files. Terms should identify the channels and brands supported, budget and publishing authority, approval for prices and offers, access to analytics and customer data, intellectual property and the response expected when an advert is wrong or an account is compromised.

Responsibilities reflected in the contract

  • Build campaigns from approved retail briefs.
  • Manage audiences budgets and platform settings.
  • Check prices claims links and promotional dates.
  • Coordinate creative assets with internal or agency teams.
  • Monitor performance spend and customer response.
  • Pause and escalate inaccurate or compromised activity.

A realistic working scenario

A scheduled advert shows an expired discount after stock and pricing changed overnight. The executive pauses affected placements, preserves campaign evidence, alerts trading and corrects authorised assets rather than quietly changing performance reports.

Outputs to agree

  • accurate approved digital campaigns
  • controlled advertising spend and access
  • clear campaign performance and incident records

Records and evidence

  • Campaign brief and approval.
  • Audience creative and offer version.
  • Budget change and platform access.
  • Performance report error and corrective action.
  • Work records.
  • Handover notes.

Reporting relationship

Typically reports to Line Manager or Department Manager. Confirm the employer's actual reporting structure in the builder.

Authority and escalation

  • The executive may publish within an approved brief and spend limit. New claims, unapproved discounts, sensitive audience use, contract commitments and material budget shifts require the relevant commercial, legal or management approval.
  • Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.

Tools and systems

  • Analytics tools.
  • Social platforms.
  • Design tools.

Workplace context

  • Trading premises.

Contract priorities

  • channels brands and campaign authority
  • advertising spend and account access
  • customer data and audience controls
  • creative IP claims and approvals

Information the employer should prepare

  • the brands websites and markets supported
  • the advertising email and analytics platforms
  • the budget bid and publishing limits
  • the customer segments and consent rules
  • the creative pricing and claim approvals
  • the agency incident and out-of-hours process

Individually written and reviewed against the maintained role record.

Maintained role evidence

The facts this Digital Marketing Executive contract is built around

These role-pack details give an employer something concrete to check before using the contract for wholesale & retail work.

Work setting

Trading premises.

Primary duties

  • Build campaigns from approved retail briefs.
  • Manage audiences budgets and platform settings.
  • Check prices claims links and promotional dates.
  • Coordinate creative assets with internal or agency teams.

Tools and training to confirm

  • Analytics tools.
  • Social platforms.
  • Design tools.

Governance focus

Employer procedures and role controls. Follow the Employer's documented arrangements covering channels brands and campaign authority. Follow the Employer's documented arrangements covering advertising spend and account access. Follow the Employer's documented arrangements covering customer data and audience controls.

Contract builder output

Digital Marketing Executive clauses and builder inputs

HRHeaven builds the contract from the employer's answers, the selected industry, and the role-specific wording for this job.

Role wording

Digital Marketing Executive duties

Produce accurate approved digital campaigns, coordinate controlled advertising spend and access, and deliver clear campaign performance and incident records.

Build campaigns from approved retail briefs. Manage audiences budgets and platform settings. Check prices claims links and promotional dates. Coordinate creative assets with internal or agency teams. Monitor performance spend and customer response.

Builder answers

What the contract builder captures

Employer and employee details Role title and reporting line Pay, hours and working pattern Holiday, probation and notice Workplace and site rules Company branding and e-sign

Preview before purchase

Complete the builder, check the document output, then pay only when you are ready to download.

Specific clauses

What is added to the finished contract

The executive may publish within an approved brief and spend limit. New claims, unapproved discounts, sensitive audience use, contract commitments and material budget shifts require the relevant commercial, legal or management approval.

Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.

Follow the Employer's documented arrangements covering channels brands and campaign authority.

Follow the Employer's documented arrangements covering advertising spend and account access.

£19.99 one-off contractPreview before payment, then download the branded PDF and send for signature.

Employee handbook bundle

Digital Marketing Executive Contract + Employee Handbook Bundle

Pair the contract with a fully customisable employee handbook and keep the role wording, workplace rules, branding and policies aligned from day one.

Industry-specific policies Contract and handbook generated together UK-focused policy content Easy to edit and maintain

After the contract

Run the employee lifecycle with HR Actions

Once the Digital Marketing Executive contract is created, HR Actions help wholesale & retail employers manage the next HR steps: recruitment, probation, performance, absence, disciplinary, grievance and offboarding.

Choose the right level of support

Single HR Action or Unlimited

Buy one HR Action for one employee process, or use HR Actions Unlimited when you expect recurring HR work.

Keep the context together

AI Workspace support

HRHeaven can pre-fill known employee, role, timeline and document facts, then asks the employer to confirm the missing details.

Stay ready for the next step

Timeline, reminders and audit

Each workflow keeps the case history, source context, reminders, documents and completion summary together.

Simple, transparent pricing

Choose the perfect solution for your business

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Run employee lifecycle workflows with AI guidance, reminders, timeline and audit support.

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£9.99/month

Launch eligible HR Actions across your organisation without paying per employee case.

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£20.00/year

Optional yearly document maintenance, compliance reminders and update notifications.

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Frequently asked questions

Can a Digital Marketing Executive publish retail offers?

Only after the price, dates, stock wording, exclusions and creative have passed the retailer's required approval process.

Who owns campaign creative made by the employee?

The contract should assign work created for employment to the employer while respecting licensed third-party assets and moral rights.

May the executive upload customer email lists?

Only to approved systems for authorised purposes, using consent, suppression, security and retention controls.

Who approves an advertising budget increase?

State campaign and period limits, with material reallocations or additional spend requiring recorded financial approval.

Can agency accounts be shared by login?

Use named access and controlled roles wherever possible so publishing, spending and data activity remain attributable and removable.

What happens after an incorrect price advert goes live?

Pause or correct it promptly, preserve versions and reach, notify trading and follow the customer and incident response.

Can performance bonuses use online revenue?

Yes with clear attribution, returns, cancellations, advertising cost and data-quality rules that avoid misleading optimisation.

How should platform access end after employment?

Remove named permissions, transfer assets and audiences, rotate shared credentials and document ownership of every active campaign.

View all FAQs

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