Retail Digital Marketing Executive Employment Contract UK
Set accountable execution of retail campaigns across email, search, display and website channels with controlled claims, data and spend.
This contract includes Build campaigns from approved retail briefs. Manage audiences budgets and platform settings. Check prices claims links and promotional dates. Preview before payment PDF and editable DOCX files after checkoutBuilt for UK employers
Looking for a Digital Marketing Executive employment contract? This page takes you straight into the role-specific builder, with preview before payment and both PDF and DOCX files included after checkout.
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Reviewed for straightforward UK employer use
This page is maintained for UK employers creating digital marketing executive contracts for wholesale & retail. HRHeaven uses a legally validated and solicitor-approved self-service contract framework, with wording for role duties, confidentiality, notice, holiday, probation and practical workplace expectations. It does not replace individual legal advice for complex or disputed circumstances.
Last updated
19 June 2026
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HRHeaven employment documentation team
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UK employer template review, versioned clause logic and preview before payment
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What's included in your contract
Job description
Clear role overview and key responsibilities.
Probation period
Clear probation terms for the selected arrangement.
Role-specific duties
Maintained responsibilities, records and authority boundaries for the selected role.
Working hours
Standard and flexible working arrangements.
Holiday entitlement
Holiday terms explained for the selected arrangement.
Confidentiality
Client and company confidentiality.
Disciplinary process
Clear process and employee rights.
Notice periods
Notice terms explained for both parties.
You’ll receive your contract in both PDF & DOCX formats
Download a polished PDF ready to issue and an editable DOCX copy for future updates.
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DOCXFully editable
Before you create it
Use this Digital Marketing Executive contract with confidence
Practical checks to help an employer choose the right starting point and prepare the information the document needs.
When to use this contract
Produce accurate approved digital campaigns, coordinate controlled advertising spend and access, and deliver clear campaign performance and incident records.
Workplace context: Trading premises.
What makes this role different
Follow the Employer's documented arrangements covering channels brands and campaign authority. Follow the Employer's documented arrangements covering advertising spend and account access. Follow the Employer's documented arrangements covering customer data and audience controls. Follow the Employer's documented arrangements covering creative IP claims and approvals. Follow the Employer's documented arrangements covering company policies.
Not a fit / obtain specialist advice
Recheck the role or obtain appropriate advice if the work would exceed these maintained authority boundaries: The executive may publish within an approved brief and spend limit. New claims, unapproved discounts, sensitive audience use, contract commitments and material budget shifts require the relevant commercial, legal or management approval. Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.
What to prepare before you issue it
the brands websites and markets supported
the advertising email and analytics platforms
the budget bid and publishing limits
the customer segments and consent rules
the creative pricing and claim approvals
the agency incident and out-of-hours process
Day-to-day operating brief
What Digital Marketing Executive work looks like in practice
A retail Digital Marketing Executive builds and monitors campaigns intended to drive product discovery and sales. The employee may handle customer segments, promotional claims, advertising accounts, agencies and creative files. Terms should identify the channels and brands supported, budget and publishing authority, approval for prices and offers, access to analytics and customer data, intellectual property and the response expected when an advert is wrong or an account is compromised.
Responsibilities reflected in the contract
Build campaigns from approved retail briefs.
Manage audiences budgets and platform settings.
Check prices claims links and promotional dates.
Coordinate creative assets with internal or agency teams.
Monitor performance spend and customer response.
Pause and escalate inaccurate or compromised activity.
A realistic working scenario
A scheduled advert shows an expired discount after stock and pricing changed overnight. The executive pauses affected placements, preserves campaign evidence, alerts trading and corrects authorised assets rather than quietly changing performance reports.
Outputs to agree
accurate approved digital campaigns
controlled advertising spend and access
clear campaign performance and incident records
Records and evidence
Campaign brief and approval.
Audience creative and offer version.
Budget change and platform access.
Performance report error and corrective action.
Work records.
Handover notes.
Reporting relationship
Typically reports to Line Manager or Department Manager. Confirm the employer's actual reporting structure in the builder.
Authority and escalation
The executive may publish within an approved brief and spend limit. New claims, unapproved discounts, sensitive audience use, contract commitments and material budget shifts require the relevant commercial, legal or management approval.
Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.
Tools and systems
Analytics tools.
Social platforms.
Design tools.
Workplace context
Trading premises.
Contract priorities
channels brands and campaign authority
advertising spend and account access
customer data and audience controls
creative IP claims and approvals
Information the employer should prepare
the brands websites and markets supported
the advertising email and analytics platforms
the budget bid and publishing limits
the customer segments and consent rules
the creative pricing and claim approvals
the agency incident and out-of-hours process
Individually written and reviewed against the maintained role record.
Maintained role evidence
The facts this Digital Marketing Executive contract is built around
These role-pack details give an employer something concrete to check before using the contract for wholesale & retail work.
Work setting
Trading premises.
Primary duties
Build campaigns from approved retail briefs.
Manage audiences budgets and platform settings.
Check prices claims links and promotional dates.
Coordinate creative assets with internal or agency teams.
Tools and training to confirm
Analytics tools.
Social platforms.
Design tools.
Governance focus
Employer procedures and role controls. Follow the Employer's documented arrangements covering channels brands and campaign authority. Follow the Employer's documented arrangements covering advertising spend and account access. Follow the Employer's documented arrangements covering customer data and audience controls.
Contract builder output
Digital Marketing Executive clauses and builder inputs
HRHeaven builds the contract from the employer's answers, the selected industry, and the role-specific wording for this job.
Role wording
Digital Marketing Executive duties
Produce accurate approved digital campaigns, coordinate controlled advertising spend and access, and deliver clear campaign performance and incident records.
Build campaigns from approved retail briefs. Manage audiences budgets and platform settings. Check prices claims links and promotional dates. Coordinate creative assets with internal or agency teams. Monitor performance spend and customer response.
Builder answers
What the contract builder captures
Employer and employee details Role title and reporting line Pay, hours and working pattern Holiday, probation and notice Workplace and site rules Company branding and e-sign
Preview before purchase
Complete the builder, check the document output, then pay only when you are ready to download.
Specific clauses
What is added to the finished contract
The executive may publish within an approved brief and spend limit. New claims, unapproved discounts, sensitive audience use, contract commitments and material budget shifts require the relevant commercial, legal or management approval.
Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.
Follow the Employer's documented arrangements covering channels brands and campaign authority.
Follow the Employer's documented arrangements covering advertising spend and account access.
£19.99 one-off contractPreview before payment, then download the branded PDF and send for signature.
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