Day-to-day operating brief
What Audio Buyer (Radio) work looks like in practice
An Audio Buyer purchases radio, streaming and podcast advertising against an approved media plan, negotiating rates, positions and added value. The role handles audience data, station relationships, schedules, copy deadlines and post-campaign reconciliation rather than creating the advert itself. Terms should define markets, platforms, budgets, booking authority, incentives, conflicts, audience tools, spot placement, talent or music clearance dependencies, make-goods and invoice checks. Spot schedules should identify programme context, time band, rotation and exclusions, not just aggregate audience delivery. Podcast and streaming placements may involve host reads, dynamic insertion or category separation that require distinct checks. The buyer should reconcile booked length and copy version before transmission. Audience guarantees, bonus spots and make-goods need equivalent-value rules so delivery volume cannot compensate for missing the intended listeners.
Individually written and reviewed against the maintained role record.