Day-to-day operating brief
What Paid Media Manager (Programmatic) work looks like in practice
A Programmatic Paid Media Manager leads paid digital activity across display, video, social or related auction-based channels, supervising specialists and significant client budgets. The role sets optimisation governance and supplier strategy rather than only operating one campaign. Terms should define portfolio, team authority, DSPs and platforms, budget movement, data partners, fees, rebates, brand safety, fraud, tracking, experiments, client reporting, incidents and certifications. Platform access reviews should separate traders, approvers, finance and vendors, with dormant credentials removed promptly. Portfolio pacing needs seasonality, conversion delay and client cash constraints rather than simple daily division. Team optimisation standards should document which automated features may be used and how they are challenged. Supplier performance review must include inventory quality, data provenance and service transparency alongside reported return. Client reporting should reconcile platform, verification, ad-server and finance totals and explain material differences rather than selecting the source with the most favourable return.
Individually written and reviewed against the maintained role record.