Advertising & Marketing employment contract

Google Ads PPC Specialist Employment Contract UK

Name: Google Ads PPC Specialist Employment Contract UK
Brand: HRHeaven
SKU: advertising_and_marketing_google_ads_specialist_ppc_generated_v1
Price: 19.99 GBP
Availability: InStock

Set focused paid-search work around relevant queries, controlled spend and trustworthy conversion measurement.

Watercolour illustration showing Google Ads Specialist (PPC) at work in Advertising & Marketing on a pale sage background

This contract includes Research keywords and intent. Build ads and campaign structures. Manage bids budgets and negatives. Preview before payment PDF and editable DOCX files after checkoutBuilt for UK employers

Create My Google Ads Contract — £19.99

Looking for a Google Ads Specialist (PPC) employment contract? This page takes you straight into the role-specific builder, with preview before payment and both PDF and DOCX files included after checkout.

Solicitor-approved framework Preview Before Payment £19.99 one-off PDF & editable Word Industry-specific clauses Secure Stripe payment

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Legally validated and solicitor-approved contract framework

Reviewed for straightforward UK employer use

This page is maintained for UK employers creating google ads specialist (ppc) contracts for advertising & marketing. HRHeaven uses a legally validated and solicitor-approved self-service contract framework, with wording for role duties, confidentiality, notice, holiday, probation and practical workplace expectations. It does not replace individual legal advice for complex or disputed circumstances.

Last updated: 19 June 2026
Content owner: HRHeaven employment documentation team
Review standard: UK employer template review, versioned clause logic and preview before payment

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Free branding

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What's included in your contract

Job description

Clear role overview and key responsibilities.

Probation period

Clear probation terms for the selected arrangement.

Role-specific duties

Maintained responsibilities, records and authority boundaries for the selected role.

Working hours

Standard and flexible working arrangements.

Holiday entitlement

Holiday terms explained for the selected arrangement.

Confidentiality

Client and company confidentiality.

Disciplinary process

Clear process and employee rights.

Notice periods

Notice terms explained for both parties.

Before you create it

Use this Google Ads Specialist (PPC) contract with confidence

Practical checks to help an employer choose the right starting point and prepare the information the document needs.

When to use this contract

Maintain well-structured search campaigns, coordinate controlled keyword bid and budget changes, and deliver reconciled conversion and policy reporting.

Workplace context: Office, client premises, remote systems or assigned work locations.

What makes this role different

Follow the Employer's documented arrangements covering google accounts markets and billing. Follow the Employer's documented arrangements covering keywords ads audiences and claims. Follow the Employer's documented arrangements covering budgets bids automation and scripts. Follow the Employer's documented arrangements covering tracking policy certification and reporting. Follow the Employer's documented arrangements covering company policies.

Not a fit / obtain specialist advice

Recheck the role or obtain appropriate advice if the work would exceed these maintained authority boundaries: The specialist cannot exceed spend, upload unauthorised customer data, evade platform policy or claim guaranteed results. Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.

What to prepare before you issue it

the managed accounts
the campaign objectives
the budget and bid limits
the audience and claims rules
the conversion sources
the client analytics and finance contacts

Day-to-day operating brief

What Google Ads Specialist (PPC) work looks like in practice

A Google Ads PPC Specialist builds and optimises paid-search campaigns using keywords, match types, negatives, ads, bids and conversion data. The role is platform-specific and differs from a wider PPC analyst who may compare several channels and conduct broader analysis. Terms should define accounts, markets, billing, budget and bid limits, scripts, audiences, customer-match data, ad claims, landing pages, policy suspensions, certifications and reporting. Search-term review should identify irrelevant demand, sensitive queries and new useful intent, with negative keywords checked for unintended blocking. Responsive ad combinations need asset-level accuracy because the platform may join headlines in unexpected ways. Location settings and schedules should reflect where service is genuinely available. Account recommendations from automation require independent evaluation; accepting every score-improving suggestion is not the same as improving business performance. Shared negative lists and scripts can affect many campaigns simultaneously, so changes require scope checks, version history and a practical reversal method.

Responsibilities reflected in the contract

Research keywords and intent.
Build ads and campaign structures.
Manage bids budgets and negatives.
Test copy and landing relevance.
Validate conversion tracking.
Monitor policy and performance.

A realistic working scenario

Automation raises bids sharply after a faulty conversion import. The specialist identifies the tracking fault and applies the authorised safeguard rather than defending spend using platform-reported results alone.

Outputs to agree

well-structured search campaigns
controlled keyword bid and budget changes
reconciled conversion and policy reporting

Records and evidence

Account campaign and objective.
Keyword query and negative.
Bid budget and change.
Conversion test policy and result.
Work records.
Handover notes.

Reporting relationship

Typically reports to Line Manager or Department Manager. Confirm the employer's actual reporting structure in the builder.

Authority and escalation

The specialist cannot exceed spend, upload unauthorised customer data, evade platform policy or claim guaranteed results.
Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.

Tools and systems

Analytics tools.
Social platforms.
Design tools.

Workplace context

Office, client premises, remote systems or assigned work locations.

Contract priorities

Google accounts markets and billing
keywords ads audiences and claims
budgets bids automation and scripts
tracking policy certification and reporting

Information the employer should prepare

the managed accounts
the campaign objectives
the budget and bid limits
the audience and claims rules
the conversion sources
the client analytics and finance contacts

Individually written and reviewed against the maintained role record.

Maintained role evidence

The facts this Google Ads Specialist (PPC) contract is built around

These role-pack details give an employer something concrete to check before using the contract for advertising & marketing work.

Work setting

Office, client premises, remote systems or assigned work locations.

Primary duties

Research keywords and intent.
Build ads and campaign structures.
Manage bids budgets and negatives.
Test copy and landing relevance.

Tools and training to confirm

Analytics tools.
Social platforms.
Design tools.

Governance focus

Employer procedures and role controls. Follow the Employer's documented arrangements covering google accounts markets and billing. Follow the Employer's documented arrangements covering keywords ads audiences and claims. Follow the Employer's documented arrangements covering budgets bids automation and scripts.

Contract builder output

Google Ads Specialist (PPC) clauses and builder inputs

HRHeaven builds the contract from the employer's answers, the selected industry, and the role-specific wording for this job.

Role wording

Google Ads Specialist (PPC) duties

Maintain well-structured search campaigns, coordinate controlled keyword bid and budget changes, and deliver reconciled conversion and policy reporting.

Research keywords and intent. Build ads and campaign structures. Manage bids budgets and negatives. Test copy and landing relevance. Validate conversion tracking.

Builder answers

What the contract builder captures

Employer and employee details Role title and reporting line Pay, hours and working pattern Holiday, probation and notice Workplace and site rules Company branding and e-sign

Preview before purchase

Complete the builder, check the document output, then pay only when you are ready to download.

Specific clauses

What is added to the finished contract

The specialist cannot exceed spend, upload unauthorised customer data, evade platform policy or claim guaranteed results.

Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.

Follow the Employer's documented arrangements covering google accounts markets and billing.

Follow the Employer's documented arrangements covering keywords ads audiences and claims.

£19.99 one-off contractPreview before payment, then download the branded PDF and send for signature.

Employee Handbook + Contract Bundle

Employee handbook bundle

Google Ads Specialist (PPC) Contract + Employee Handbook Bundle

Pair the contract with a fully customisable employee handbook and keep the role wording, workplace rules, branding and policies aligned from day one.

Industry-specific policies Contract and handbook generated together UK-focused policy content Easy to edit and maintain

After the contract

Run the employee lifecycle with HR Actions

Once the Google Ads Specialist (PPC) contract is created, HR Actions help advertising & marketing employers manage the next HR steps: recruitment, probation, performance, absence, disciplinary, grievance and offboarding.

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