Day-to-day operating brief
What Email Marketing Specialist (Automation) work looks like in practice
An Email Marketing Automation Specialist builds and maintains triggered journeys, templates and campaign logic within an email or customer platform. Unlike the CRM manager who owns broader lifecycle strategy, this role concentrates on implementation quality, testing and operation. Terms should define tools, data fields, consent and suppression, segmentation, template code, personalisation, approvals, seed tests, deliverability, monitoring, incidents, vendors and release control. Every journey should test entry, exclusion, timing, branching, personalisation fallback, links and exit conditions with representative scenarios. A correct template can still produce a harmful experience if order or status data arrives late. Release records need rollback steps and accountable monitoring after activation. When correcting live automation, the specialist should determine which contacts were affected and coordinate suitable follow-up rather than fixing only future sends.
Individually written and reviewed against the maintained role record.