Day-to-day operating brief
What Marketing Automation Manager (HubSpot) work looks like in practice
A HubSpot Marketing Automation Manager owns or administers portal structure, workflows, lead routing, forms, integrations and campaign reporting. The role combines platform governance with marketing operations and may affect sales records and customer communications at scale. Terms should define portals, super-admin access, objects and properties, lifecycle definitions, consent, sandboxes or test methods, integrations, vendors, releases, incidents, data imports, certifications and strategic authority. Property creation needs naming, type, purpose, owner and retention consideration because uncontrolled fields quickly damage reporting and integration reliability. Workflow enrolment history should be preserved during troubleshooting. Portal audits should cover dormant users, private apps and connected domains. Before a bulk merge or deletion, the manager should quantify dependencies and secure recovery evidence rather than trusting that a reversible-looking interface action is harmless.
Individually written and reviewed against the maintained role record.