Advertising & Marketing employment contract

CRM and Email Manager Employment Contract UK

Define responsible lifecycle marketing around permissioned data, useful journeys and controlled platform access.

Watercolour illustration showing CRM Manager (Email) at work in Advertising & Marketing on a pale sage background
This contract includes Design lifecycle journeys. Define segments and triggers. Manage email production and testing. Preview before payment PDF and editable DOCX files after checkoutBuilt for UK employers

Looking for a CRM Manager (Email) employment contract? This page takes you straight into the role-specific builder, with preview before payment and both PDF and DOCX files included after checkout.

Solicitor-approved framework Preview Before Payment £19.99 one-off PDF & editable Word Industry-specific clauses Secure Stripe payment
1,881Role-specific contract paths
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40Industries supported
UK-focusedEmployment guidance
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Legally validated and solicitor-approved contract framework

Reviewed for straightforward UK employer use

This page is maintained for UK employers creating crm manager (email) contracts for advertising & marketing. HRHeaven uses a legally validated and solicitor-approved self-service contract framework, with wording for role duties, confidentiality, notice, holiday, probation and practical workplace expectations. It does not replace individual legal advice for complex or disputed circumstances.

Last updated
19 June 2026
Content owner
HRHeaven employment documentation team
Review standard
UK employer template review, versioned clause logic and preview before payment

Free e-sign included

Send the completed contract for signature from your HRHeaven workspace without buying a separate signature tool.

Employer dashboard

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Free branding

Add your company name, logo and brand colour so the contract looks like it came from your business.

What's included in your contract

Job description

Clear role overview and key responsibilities.

Probation period

Clear probation terms for the selected arrangement.

Role-specific duties

Maintained responsibilities, records and authority boundaries for the selected role.

Working hours

Standard and flexible working arrangements.

Holiday entitlement

Holiday terms explained for the selected arrangement.

Confidentiality

Client and company confidentiality.

Disciplinary process

Clear process and employee rights.

Notice periods

Notice terms explained for both parties.

You’ll receive your contract in both PDF & DOCX formats

Download a polished PDF ready to issue and an editable DOCX copy for future updates.

PDFReady to use
DOCXFully editable

Before you create it

Use this CRM Manager (Email) contract with confidence

Practical checks to help an employer choose the right starting point and prepare the information the document needs.

When to use this contract

Deliver permission-aware customer journeys, deliver tested reliable email campaigns, and produce traceable audience and performance reporting.

Workplace context: Office, client premises, remote systems or assigned work locations.

What makes this role different

Follow the Employer's documented arrangements covering markets platforms and data sources. Follow the Employer's documented arrangements covering consent segments and personalisation. Follow the Employer's documented arrangements covering journeys testing and deliverability. Follow the Employer's documented arrangements covering vendors access incidents and targets. Follow the Employer's documented arrangements covering company policies.

Not a fit / obtain specialist advice

Recheck the role or obtain appropriate advice if the work would exceed these maintained authority boundaries: The manager cannot override consent, repurpose customer data, buy unapproved lists or weaken security to increase campaign reach. May allocate routine work and make operational decisions only within documented staffing, financial, contractual and policy limits.

What to prepare before you issue it

  • the CRM and email tools
  • the lawful audience rules
  • the preference architecture
  • the campaign approval process
  • the performance definitions
  • the privacy security and customer contacts

Day-to-day operating brief

What CRM Manager (Email) work looks like in practice

A CRM and Email Manager plans customer journeys, segmentation and email programmes using behavioural and transactional data. The role combines commercial optimisation with consent, preference, suppression and deliverability controls. Terms should define CRM platforms, markets, data sources, audience rules, campaign approval, automation, testing, personalisation, vendors, account access, incidents, targets and coordination with privacy and customer teams. Lifecycle definitions should be shared with sales, service and data owners so marketing automation does not overwrite operational truth. Preference centres must map choices accurately to downstream tools and reconcile failed updates. Holdout groups and contact policies help measure incremental value and customer fatigue. When a vendor or integration changes, the manager should test identity matching, suppression and historical reporting before trusting a successful connection status. Contact pressure should be assessed across transactional, service and promotional journeys, preventing individually valid sends from combining into an excessive customer experience. Journey retirement needs archived logic, final reporting and confirmation that scheduled contacts or dependent workflows no longer reference it.

Responsibilities reflected in the contract

  • Design lifecycle journeys.
  • Define segments and triggers.
  • Manage email production and testing.
  • Protect consent and suppression controls.
  • Monitor deliverability.
  • Analyse retention and conversion.

A realistic working scenario

A commercially valuable list lacks reliable permission evidence. The manager excludes it and resolves provenance rather than importing contacts to meet a campaign target.

Outputs to agree

  • permission-aware customer journeys
  • tested reliable email campaigns
  • traceable audience and performance reporting

Records and evidence

  • Audience source and rule.
  • Consent preference and suppression.
  • Journey version and approval.
  • Test send delivery and result.
  • Work records.
  • Handover notes.

Reporting relationship

Typically reports to Senior Manager, Director or Business Owner. Confirm the employer's actual reporting structure in the builder.

Authority and escalation

  • The manager cannot override consent, repurpose customer data, buy unapproved lists or weaken security to increase campaign reach.
  • May allocate routine work and make operational decisions only within documented staffing, financial, contractual and policy limits.

Supervision

  • Allocate and review assigned work within delegated authority and escalate formal people matters through the Employer's procedures.

Tools and systems

  • HR systems.

Workplace context

  • Office, client premises, remote systems or assigned work locations.

Contract priorities

  • markets platforms and data sources
  • consent segments and personalisation
  • journeys testing and deliverability
  • vendors access incidents and targets

Information the employer should prepare

  • the CRM and email tools
  • the lawful audience rules
  • the preference architecture
  • the campaign approval process
  • the performance definitions
  • the privacy security and customer contacts

Individually written and reviewed against the maintained role record.

Maintained role evidence

The facts this CRM Manager (Email) contract is built around

These role-pack details give an employer something concrete to check before using the contract for advertising & marketing work.

Work setting

Office, client premises, remote systems or assigned work locations.

Primary duties

  • Design lifecycle journeys.
  • Define segments and triggers.
  • Manage email production and testing.
  • Protect consent and suppression controls.

Tools and training to confirm

  • HR systems.

Governance focus

Employer procedures and role controls. Follow the Employer's documented arrangements covering markets platforms and data sources. Follow the Employer's documented arrangements covering consent segments and personalisation. Follow the Employer's documented arrangements covering journeys testing and deliverability.

Contract builder output

CRM Manager (Email) clauses and builder inputs

HRHeaven builds the contract from the employer's answers, the selected industry, and the role-specific wording for this job.

Role wording

CRM Manager (Email) duties

Deliver permission-aware customer journeys, deliver tested reliable email campaigns, and produce traceable audience and performance reporting.

Design lifecycle journeys. Define segments and triggers. Manage email production and testing. Protect consent and suppression controls. Monitor deliverability.

Builder answers

What the contract builder captures

Employer and employee details Role title and reporting line Pay, hours and working pattern Holiday, probation and notice Workplace and site rules Company branding and e-sign

Preview before purchase

Complete the builder, check the document output, then pay only when you are ready to download.

Specific clauses

What is added to the finished contract

The manager cannot override consent, repurpose customer data, buy unapproved lists or weaken security to increase campaign reach.

May allocate routine work and make operational decisions only within documented staffing, financial, contractual and policy limits.

Follow the Employer's documented arrangements covering markets platforms and data sources.

Follow the Employer's documented arrangements covering consent segments and personalisation.

£19.99 one-off contractPreview before payment, then download the branded PDF and send for signature.

Employee handbook bundle

CRM Manager (Email) Contract + Employee Handbook Bundle

Pair the contract with a fully customisable employee handbook and keep the role wording, workplace rules, branding and policies aligned from day one.

Industry-specific policies Contract and handbook generated together UK-focused policy content Easy to edit and maintain

After the contract

Run the employee lifecycle with HR Actions

Once the CRM Manager (Email) contract is created, HR Actions help advertising & marketing employers manage the next HR steps: recruitment, probation, performance, absence, disciplinary, grievance and offboarding.

Choose the right level of support

Single HR Action or Unlimited

Buy one HR Action for one employee process, or use HR Actions Unlimited when you expect recurring HR work.

Keep the context together

AI Workspace support

HRHeaven can pre-fill known employee, role, timeline and document facts, then asks the employer to confirm the missing details.

Stay ready for the next step

Timeline, reminders and audit

Each workflow keeps the case history, source context, reminders, documents and completion summary together.

Simple, transparent pricing

Choose the perfect solution for your business

Employment Contract
£19.99

Create a UK-focused employment contract in minutes, with role-aware wording and a reviewable preview.

Employment Contract Industry and role clauses Legal preview PDF downloadView details
Employee Handbook
£34.99

Create a practical employee handbook for your workplace.

Employee Handbook Branded pages Industry-aware policies PDF downloadView details
Most PopularContract + Handbook Bundle
£44.99SAVE £9.99 versus buying separately

Everything needed to hire your first employee correctly.

Employment Contract Employee Handbook Individual PDF downloadsView details
Returning customersEmployment Contract (Loyalty Price)
£14.99Save £5.00

Loyalty price for eligible returning customers creating an Employment Contract for a new employee or new hire.

For eligible returning customers One new Employment Contract Applied automatically after a completed qualifying purchaseView details
Action supportHR Actions
£4.99

Run employee lifecycle workflows with AI guidance, reminders, timeline and audit support.

Single HR Actions HR Actions Unlimited option AI Workspace Timeline and auditView details
Unlimited accessHR Actions Unlimited
£9.99/month

Launch eligible HR Actions across your organisation without paying per employee case.

Unlimited HR Action case files Unlimited employees Unlimited AI assistance Timeline and audit historyView details
Optional membershipCompliance Membership
£20.00/year

Optional yearly document maintenance, compliance reminders and update notifications.

Unlimited document regeneration HR alerts Compliance reminders Template update notificationsView details

Frequently asked questions

Can purchased lists be used?

Only if approved and lawfully evidenced.

Who controls suppression lists?

Restrict access and preserve exclusions.

Can consent be inferred?

Use the approved lawful basis rules.

Who approves journeys?

Named marketing and data owners.

How are tests run?

Use controlled audiences and success criteria.

Can vendors access CRM data?

Only under approved access controls.

Who handles a data incident?

Use security and privacy escalation.

What is handed over?

Journeys, segments, approvals, tests, access and results.

View all FAQs

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