Gambling employment contract

iGaming CRM Manager Employment Contract UK

Define responsible player communications around lawful audiences, controlled incentives and measured lifecycle outcomes.

Watercolour illustration showing CRM Manager (iGaming) at work in Gambling on a pale sage background
This contract includes Plan segmented communication journeys. Build and validate campaign audiences. Coordinate creative terms and approvals. Preview before payment PDF and editable DOCX files after checkoutBuilt for UK employers

Looking for a CRM Manager (iGaming) employment contract? This page takes you straight into the role-specific builder, with preview before payment and both PDF and DOCX files included after checkout.

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Legally validated and solicitor-approved contract framework

Reviewed for straightforward UK employer use

This page is maintained for UK employers creating crm manager (igaming) contracts for gambling. HRHeaven uses a legally validated and solicitor-approved self-service contract framework, with wording for role duties, confidentiality, notice, holiday, probation and practical workplace expectations. It does not replace individual legal advice for complex or disputed circumstances.

Last updated
19 June 2026
Content owner
HRHeaven employment documentation team
Review standard
UK employer template review, versioned clause logic and preview before payment

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What's included in your contract

Job description

Clear role overview and key responsibilities.

Probation period

Clear probation terms for the selected arrangement.

Role-specific duties

Maintained responsibilities, records and authority boundaries for the selected role.

Working hours

Standard and flexible working arrangements.

Holiday entitlement

Holiday terms explained for the selected arrangement.

Confidentiality

Client and company confidentiality.

Disciplinary process

Clear process and employee rights.

Notice periods

Notice terms explained for both parties.

You’ll receive your contract in both PDF & DOCX formats

Download a polished PDF ready to issue and an editable DOCX copy for future updates.

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DOCXFully editable

Before you create it

Use this CRM Manager (iGaming) contract with confidence

Practical checks to help an employer choose the right starting point and prepare the information the document needs.

When to use this contract

Coordinate controlled relevant lifecycle campaigns, produce accurate audience and suppression governance, and deliver measured transparent CRM performance.

Workplace context: Trading premises.

What makes this role different

Follow the Employer's documented arrangements covering channels markets calendars and targets. Follow the Employer's documented arrangements covering player data consent segments and suppression. Follow the Employer's documented arrangements covering creative bonuses testing and localisation. Follow the Employer's documented arrangements covering analytics complaints incidents and governance. Follow the Employer's documented arrangements covering company policies.

Not a fit / obtain specialist advice

Recheck the role or obtain appropriate advice if the work would exceed these maintained authority boundaries: The manager cannot override suppression, export player lists casually, conceal targeting errors, invent consent, approve personal offers or optimise solely around increased loss. May allocate routine work and make operational decisions only within documented staffing, financial, contractual and policy limits.

What to prepare before you issue it

  • the products markets and CRM channels
  • the consent and suppression architecture
  • the campaign platform and access controls
  • the promotion and creative-approval workflow
  • the data protection safer-gambling and compliance contacts

Day-to-day operating brief

What CRM Manager (iGaming) work looks like in practice

An iGaming CRM Manager plans email, SMS, push and in-product communications across acquisition, onboarding, retention and reactivation. Terms should cover segmentation, consent, suppression, excluded or vulnerable customers, bonus approval, frequency, localisation, testing, data access and attribution. The manager may optimise engagement but must not target people who should be suppressed, infer sensitive vulnerability for promotional exploitation or launch incentives without current terms and approval. Journey documentation should show what happens when consent, risk status or jurisdiction changes between audience selection and delivery. Holdout testing must preserve essential service and customer-protection messages, ensuring an experiment never suppresses communications required for account safety or control.

Responsibilities reflected in the contract

  • Plan segmented communication journeys.
  • Build and validate campaign audiences.
  • Coordinate creative terms and approvals.
  • Test schedule and monitor delivery.
  • Analyse outcomes and remediate failures.

A realistic working scenario

A campaign audience unexpectedly includes self-excluded accounts, so the manager stops deployment and investigates the suppression failure before rescheduling.

Outputs to agree

  • controlled relevant lifecycle campaigns
  • accurate audience and suppression governance
  • measured transparent CRM performance

Records and evidence

  • Campaign purpose channel and owner.
  • Segment criteria consent and suppression.
  • Creative terms approval and test.
  • Send result complaint failure and correction.
  • Work records.
  • Handover notes.

Reporting relationship

Typically reports to Senior Manager, Director or Business Owner. Confirm the employer's actual reporting structure in the builder.

Authority and escalation

  • The manager cannot override suppression, export player lists casually, conceal targeting errors, invent consent, approve personal offers or optimise solely around increased loss.
  • May allocate routine work and make operational decisions only within documented staffing, financial, contractual and policy limits.

Supervision

  • Allocate and review assigned work within delegated authority and escalate formal people matters through the Employer's procedures.

Tools and systems

  • HR systems.

Workplace context

  • Trading premises.

Contract priorities

  • channels markets calendars and targets
  • player data consent segments and suppression
  • creative bonuses testing and localisation
  • analytics complaints incidents and governance

Information the employer should prepare

  • the products markets and CRM channels
  • the consent and suppression architecture
  • the campaign platform and access controls
  • the promotion and creative-approval workflow
  • the data protection safer-gambling and compliance contacts

Individually written and reviewed against the maintained role record.

Maintained role evidence

The facts this CRM Manager (iGaming) contract is built around

These role-pack details give an employer something concrete to check before using the contract for gambling work.

Work setting

Trading premises.

Primary duties

  • Plan segmented communication journeys.
  • Build and validate campaign audiences.
  • Coordinate creative terms and approvals.
  • Test schedule and monitor delivery.

Tools and training to confirm

  • HR systems.

Governance focus

Gambling Commission context where applicable. Follow the Employer's documented arrangements covering channels markets calendars and targets. Follow the Employer's documented arrangements covering player data consent segments and suppression. Follow the Employer's documented arrangements covering creative bonuses testing and localisation.

Contract builder output

CRM Manager (iGaming) clauses and builder inputs

HRHeaven builds the contract from the employer's answers, the selected industry, and the role-specific wording for this job.

Role wording

CRM Manager (iGaming) duties

Coordinate controlled relevant lifecycle campaigns, produce accurate audience and suppression governance, and deliver measured transparent CRM performance.

Plan segmented communication journeys. Build and validate campaign audiences. Coordinate creative terms and approvals. Test schedule and monitor delivery. Analyse outcomes and remediate failures.

Builder answers

What the contract builder captures

Employer and employee details Role title and reporting line Pay, hours and working pattern Holiday, probation and notice Workplace and site rules Company branding and e-sign

Preview before purchase

Complete the builder, check the document output, then pay only when you are ready to download.

Specific clauses

What is added to the finished contract

The manager cannot override suppression, export player lists casually, conceal targeting errors, invent consent, approve personal offers or optimise solely around increased loss.

May allocate routine work and make operational decisions only within documented staffing, financial, contractual and policy limits.

Follow the Employer's documented arrangements covering channels markets calendars and targets.

Follow the Employer's documented arrangements covering player data consent segments and suppression.

£19.99 one-off contractPreview before payment, then download the branded PDF and send for signature.

Employee handbook bundle

CRM Manager (iGaming) Contract + Employee Handbook Bundle

Pair the contract with a fully customisable employee handbook and keep the role wording, workplace rules, branding and policies aligned from day one.

Industry-specific policies Contract and handbook generated together UK-focused policy content Easy to edit and maintain

After the contract

Run the employee lifecycle with HR Actions

Once the CRM Manager (iGaming) contract is created, HR Actions help gambling employers manage the next HR steps: recruitment, probation, performance, absence, disciplinary, grievance and offboarding.

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HRHeaven can pre-fill known employee, role, timeline and document facts, then asks the employer to confirm the missing details.

Stay ready for the next step

Timeline, reminders and audit

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Launch eligible HR Actions across your organisation without paying per employee case.

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Frequently asked questions

Can self-excluded players receive campaigns?

No; suppression controls must be effective.

Who approves incentives?

Use the current promotion and compliance process.

Can audiences be exported?

Only where authorised and securely controlled.

Are consent records required?

Yes, according to the channel and market rules.

How are tests governed?

Define hypotheses, audience splits and safety exclusions.

Can dormant players be reactivated?

Only through permitted, approved journeys.

Who investigates targeting incidents?

Assign data, CRM and compliance owners.

What is handed over?

Campaigns, audiences, approvals, suppressions, tests and incidents.

View all FAQs

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