Day-to-day operating brief
What Marketing Executive (Gambling) work looks like in practice
A Gambling Marketing Executive prepares campaigns across paid media, sponsorship, content, social, affiliates or direct channels. Terms should cover audience restrictions, age targeting, creative claims, bonus terms, media plans, pixels, influencers, brand assets, approvals, spend and post-campaign review. The executive should not shorten qualifying terms until misleading, use unapproved customer data or optimise delivery towards excluded or vulnerable audiences. Media reporting should separate impressions delivered outside the approved geography or age audience instead of counting them as successful reach. Archived campaign evidence should include the actual landing page and terms seen by users, not only the cleaner creative file approved before launch. Supplier rebates and incentives should be declared during media selection.
Individually written and reviewed against the maintained role record.