Day-to-day operating brief
What Marketing Manager work looks like in practice
A Professional Services Marketing Manager promotes expertise, sectors and client outcomes through campaigns, events, content and relationship programmes. The role handles client lists, partner profiles, case studies, awards and regulated or legally sensitive claims. Terms should define markets, budget, agencies, approval, CRM access, consent, thought leadership, public rankings, targets and crisis escalation. Campaign governance should distinguish factual service descriptions from comparative or outcome claims requiring evidence. Partner biographies, league-table submissions and award entries need source owners, consent status and expiry dates. When an agency account closes, the handover should cover advertising audiences, domain access, design files, licences and suppression lists, not merely the latest artwork. Pipeline reporting should separate influenced opportunities from revenue demonstrably attributable to a campaign. Consent withdrawal and client confidentiality changes must reach active campaigns, scheduled posts and agency-held lists promptly. Content inventories should record owner, last review and reuse rights, reducing the chance that an outdated claim survives simply because the design remains attractive.
Individually written and reviewed against the maintained role record.