Day-to-day operating brief
What PR Manager work looks like in practice
A PR Manager develops media strategy, handles journalist enquiries and coordinates announcements, spokespeople and crisis communications. In professional services, matters may involve confidential clients, litigation, regulated work or partner reputation. Terms should define media authority, agencies, monitoring, embargoes, events, budgets, out-of-hours availability, approvals, records and the boundary between factual comment and professional advice. Media responses should identify whether the spokesperson is speaking on record, on background or under an agreed embargo, and staff must not assume a journalist accepts an unstated restriction. Crisis logs need verified facts, approval owners, publication times and corrections. Awards, profiles and case studies should preserve client permission and substantiation. Monitoring should distinguish reach from sentiment or behavioural impact, avoiding impressive but misleading coverage totals in executive reports. Influencer, speaker or journalist contact lists should retain purpose and source, not become an unrestricted directory for unrelated campaigns. If published information is wrong, correction decisions need speed, proportionality and a traceable approved factual position.
Individually written and reviewed against the maintained role record.