Advertising & Marketing employment contract

Digital Marketing Director Employment Contract UK

Set senior digital leadership around coherent customer journeys, accountable investment and responsible data use.

Watercolour illustration showing Digital Marketing Director (Strategy) at work in Advertising & Marketing on a pale sage background
This contract includes Set digital growth strategy. Lead channel and analytics teams. Allocate approved investment. Preview before payment PDF and editable DOCX files after checkoutBuilt for UK employers

Looking for a Digital Marketing Director (Strategy) employment contract? This page takes you straight into the role-specific builder, with preview before payment and both PDF and DOCX files included after checkout.

Solicitor-approved framework Preview Before Payment £19.99 one-off PDF & editable Word Industry-specific clauses Secure Stripe payment
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Legally validated and solicitor-approved contract framework

Reviewed for straightforward UK employer use

This page is maintained for UK employers creating digital marketing director (strategy) contracts for advertising & marketing. HRHeaven uses a legally validated and solicitor-approved self-service contract framework, with wording for role duties, confidentiality, notice, holiday, probation and practical workplace expectations. It does not replace individual legal advice for complex or disputed circumstances.

Last updated
19 June 2026
Content owner
HRHeaven employment documentation team
Review standard
UK employer template review, versioned clause logic and preview before payment

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Free branding

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What's included in your contract

Job description

Clear role overview and key responsibilities.

Probation period

Clear probation terms for the selected arrangement.

Role-specific duties

Maintained responsibilities, records and authority boundaries for the selected role.

Working hours

Standard and flexible working arrangements.

Holiday entitlement

Holiday terms explained for the selected arrangement.

Confidentiality

Client and company confidentiality.

Disciplinary process

Clear process and employee rights.

Notice periods

Notice terms explained for both parties.

You’ll receive your contract in both PDF & DOCX formats

Download a polished PDF ready to issue and an editable DOCX copy for future updates.

PDFReady to use
DOCXFully editable

Before you create it

Use this Digital Marketing Director (Strategy) contract with confidence

Practical checks to help an employer choose the right starting point and prepare the information the document needs.

When to use this contract

Deliver integrated digital strategy, deliver governed channel and technology investment, and produce credible portfolio performance decisions.

Workplace context: Office, client premises, remote systems or assigned work locations.

What makes this role different

Follow the Employer's documented arrangements covering markets strategy and channels. Follow the Employer's documented arrangements covering leadership budgets and incentives. Follow the Employer's documented arrangements covering agencies martech data and security. Follow the Employer's documented arrangements covering measurement experimentation crisis and public profile. Follow the Employer's documented arrangements covering company policies.

Not a fit / obtain specialist advice

Recheck the role or obtain appropriate advice if the work would exceed these maintained authority boundaries: The director cannot bypass privacy, security, procurement, claims or financial controls despite strategic accountability. May allocate routine work and make operational decisions only within documented staffing, financial, contractual and policy limits.

What to prepare before you issue it

  • the market remit
  • the channel organisation
  • the budget and people authority
  • the martech ownership
  • the measurement model
  • the executive privacy and security contacts

Day-to-day operating brief

What Digital Marketing Director (Strategy) work looks like in practice

A Digital Marketing Director sets strategy across paid media, search, CRM, social, content and digital experience, aligning teams and technology with commercial objectives. The role makes portfolio recommendations and leads senior stakeholders while board, client and regulated approvals remain separate. Terms should define markets, budget, people and agency authority, martech ownership, customer data, measurement, experimentation, security, procurement, public profile and crisis leadership. Channel plans should define how brand, acquisition, retention and service activity work together rather than make every team compete for the final conversion. Governance must cover account ownership, recovery access and vendor exit as well as everyday performance. Investment reviews should include customer quality, operational capacity and incrementality. The director should make unresolved measurement disagreement visible to executives instead of creating a false single number for convenience.

Responsibilities reflected in the contract

  • Set digital growth strategy.
  • Lead channel and analytics teams.
  • Allocate approved investment.
  • Govern agencies and technology.
  • Align data and customer experience.
  • Report performance risk and learning.

A realistic working scenario

Channel reports claim the same sale several times. The director resolves measurement governance before reallocating investment rather than adding incompatible attribution totals.

Outputs to agree

  • integrated digital strategy
  • governed channel and technology investment
  • credible portfolio performance decisions

Records and evidence

  • Strategy objective and assumption.
  • Budget allocation and approval.
  • Technology or agency decision.
  • Portfolio result risk and action.
  • Work records.
  • Handover notes.

Reporting relationship

Typically reports to Senior Manager, Director or Business Owner. Confirm the employer's actual reporting structure in the builder.

Authority and escalation

  • The director cannot bypass privacy, security, procurement, claims or financial controls despite strategic accountability.
  • May allocate routine work and make operational decisions only within documented staffing, financial, contractual and policy limits.

Supervision

  • Lead channel and analytics teams.
  • Allocate approved investment.
  • Allocate and review assigned work within delegated authority and escalate formal people matters through the Employer's procedures.

Tools and systems

  • HR systems.

Workplace context

  • Office, client premises, remote systems or assigned work locations.

Contract priorities

  • markets strategy and channels
  • leadership budgets and incentives
  • agencies martech data and security
  • measurement experimentation crisis and public profile

Information the employer should prepare

  • the market remit
  • the channel organisation
  • the budget and people authority
  • the martech ownership
  • the measurement model
  • the executive privacy and security contacts

Individually written and reviewed against the maintained role record.

Maintained role evidence

The facts this Digital Marketing Director (Strategy) contract is built around

These role-pack details give an employer something concrete to check before using the contract for advertising & marketing work.

Work setting

Office, client premises, remote systems or assigned work locations.

Primary duties

  • Set digital growth strategy.
  • Lead channel and analytics teams.
  • Allocate approved investment.
  • Govern agencies and technology.

Tools and training to confirm

  • HR systems.

Governance focus

Employer procedures and role controls. Follow the Employer's documented arrangements covering markets strategy and channels. Follow the Employer's documented arrangements covering leadership budgets and incentives. Follow the Employer's documented arrangements covering agencies martech data and security.

Contract builder output

Digital Marketing Director (Strategy) clauses and builder inputs

HRHeaven builds the contract from the employer's answers, the selected industry, and the role-specific wording for this job.

Role wording

Digital Marketing Director (Strategy) duties

Deliver integrated digital strategy, deliver governed channel and technology investment, and produce credible portfolio performance decisions.

Set digital growth strategy. Lead channel and analytics teams. Allocate approved investment. Govern agencies and technology. Align data and customer experience.

Builder answers

What the contract builder captures

Employer and employee details Role title and reporting line Pay, hours and working pattern Holiday, probation and notice Workplace and site rules Company branding and e-sign

Preview before purchase

Complete the builder, check the document output, then pay only when you are ready to download.

Specific clauses

What is added to the finished contract

The director cannot bypass privacy, security, procurement, claims or financial controls despite strategic accountability.

May allocate routine work and make operational decisions only within documented staffing, financial, contractual and policy limits.

Follow the Employer's documented arrangements covering markets strategy and channels.

Follow the Employer's documented arrangements covering leadership budgets and incentives.

£19.99 one-off contractPreview before payment, then download the branded PDF and send for signature.

Employee handbook bundle

Digital Marketing Director (Strategy) Contract + Employee Handbook Bundle

Pair the contract with a fully customisable employee handbook and keep the role wording, workplace rules, branding and policies aligned from day one.

Industry-specific policies Contract and handbook generated together UK-focused policy content Easy to edit and maintain

After the contract

Run the employee lifecycle with HR Actions

Once the Digital Marketing Director (Strategy) contract is created, HR Actions help advertising & marketing employers manage the next HR steps: recruitment, probation, performance, absence, disciplinary, grievance and offboarding.

Choose the right level of support

Single HR Action or Unlimited

Buy one HR Action for one employee process, or use HR Actions Unlimited when you expect recurring HR work.

Keep the context together

AI Workspace support

HRHeaven can pre-fill known employee, role, timeline and document facts, then asks the employer to confirm the missing details.

Stay ready for the next step

Timeline, reminders and audit

Each workflow keeps the case history, source context, reminders, documents and completion summary together.

Simple, transparent pricing

Choose the perfect solution for your business

Employment Contract
£19.99

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Employee Handbook
£34.99

Create a practical employee handbook for your workplace.

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£44.99SAVE £9.99 versus buying separately

Everything needed to hire your first employee correctly.

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Action supportHR Actions
£4.99

Run employee lifecycle workflows with AI guidance, reminders, timeline and audit support.

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Unlimited accessHR Actions Unlimited
£9.99/month

Launch eligible HR Actions across your organisation without paying per employee case.

Unlimited HR Action case files Unlimited employees Unlimited AI assistance Timeline and audit historyView details
Optional membershipCompliance Membership
£20.00/year

Optional yearly document maintenance, compliance reminders and update notifications.

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Frequently asked questions

Can budgets be reallocated?

Within approved portfolio limits.

Who appoints agencies?

Use procurement and signature authority.

Who owns customer data?

The employer under governance controls.

Can technology be purchased?

Through security and commercial review.

How is performance attributed?

Use agreed definitions and limitations.

Who leads a digital incident?

Follow crisis and security command.

Is public speaking included?

State approval and media duties.

What is handed over?

Strategy, teams, budgets, suppliers, systems and risks.

View all FAQs

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