Day-to-day operating brief
What Digital Marketing Director (Strategy) work looks like in practice
A Digital Marketing Director sets strategy across paid media, search, CRM, social, content and digital experience, aligning teams and technology with commercial objectives. The role makes portfolio recommendations and leads senior stakeholders while board, client and regulated approvals remain separate. Terms should define markets, budget, people and agency authority, martech ownership, customer data, measurement, experimentation, security, procurement, public profile and crisis leadership. Channel plans should define how brand, acquisition, retention and service activity work together rather than make every team compete for the final conversion. Governance must cover account ownership, recovery access and vendor exit as well as everyday performance. Investment reviews should include customer quality, operational capacity and incrementality. The director should make unresolved measurement disagreement visible to executives instead of creating a false single number for convenience.
Individually written and reviewed against the maintained role record.