Advertising & Marketing employment contract

Advertising Media Planner Employment Contract UK

Name: Advertising Media Planner Employment Contract UK
Brand: HRHeaven
SKU: advertising_and_marketing_media_planner_comms_generated_v1
Price: 19.99 GBP
Availability: InStock

Define evidence-led communications planning around real audiences, complementary channels and explicit assumptions.

Watercolour illustration showing Media Planner (Comms) at work in Advertising & Marketing on a pale sage background

This contract includes Analyse audiences and objectives. Select channel roles. Model reach frequency and budget. Preview before payment PDF and editable DOCX files after checkoutBuilt for UK employers

Create My Media Planner Contract — £19.99

Looking for a Media Planner (Comms) employment contract? This page takes you straight into the role-specific builder, with preview before payment and both PDF and DOCX files included after checkout.

Solicitor-approved framework Preview Before Payment £19.99 one-off PDF & editable Word Industry-specific clauses Secure Stripe payment

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Secure payments by Stripe Data handling controlsUK employment contextClear product and advice boundaries

Legally validated and solicitor-approved contract framework

Reviewed for straightforward UK employer use

This page is maintained for UK employers creating media planner (comms) contracts for advertising & marketing. HRHeaven uses a legally validated and solicitor-approved self-service contract framework, with wording for role duties, confidentiality, notice, holiday, probation and practical workplace expectations. It does not replace individual legal advice for complex or disputed circumstances.

Last updated: 19 June 2026
Content owner: HRHeaven employment documentation team
Review standard: UK employer template review, versioned clause logic and preview before payment

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What's included in your contract

Job description

Clear role overview and key responsibilities.

Probation period

Clear probation terms for the selected arrangement.

Role-specific duties

Maintained responsibilities, records and authority boundaries for the selected role.

Working hours

Standard and flexible working arrangements.

Holiday entitlement

Holiday terms explained for the selected arrangement.

Confidentiality

Client and company confidentiality.

Disciplinary process

Clear process and employee rights.

Notice periods

Notice terms explained for both parties.

Before you create it

Use this Media Planner (Comms) contract with confidence

Practical checks to help an employer choose the right starting point and prepare the information the document needs.

When to use this contract

Support evidence-based media strategies, deliver clear channel and budget recommendations, and deliver documented planning assumptions and changes.

Workplace context: Office, studio, remote systems, client meetings or approved project locations.

What makes this role different

Follow the Employer's documented arrangements covering clients markets and objectives. Follow the Employer's documented arrangements covering audience tools data and research. Follow the Employer's documented arrangements covering channels models budgets and scenarios. Follow the Employer's documented arrangements covering buyer briefs vendors approvals and attribution. Follow the Employer's documented arrangements covering client confidentiality.

Not a fit / obtain specialist advice

Recheck the role or obtain appropriate advice if the work would exceed these maintained authority boundaries: The planner cannot guarantee outcomes, commit bookings, manipulate research or alter client budgets without authority. Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.

What to prepare before you issue it

the client portfolio
the research subscriptions
the planning framework
the budget process
the approval and buying handoff
the client analytics and buying contacts

Day-to-day operating brief

What Media Planner (Comms) work looks like in practice

A Media Planner translates campaign objectives and audience understanding into recommendations about channels, timing, reach and frequency. Unlike the buyer, the planner determines why and where investment should work before bookings are negotiated. Terms should define clients, markets, research tools, audience data, budget scenarios, modelling, briefs to buyers, vendor contact, presentations, attribution assumptions, conflicts and approval of plan changes. Channel recommendations should identify the communication task each medium performs and how exposure sequencing supports the audience journey. Reach models need source date, universe and confidence, especially for niche groups. Accessibility and inclusion considerations may affect chosen formats and contexts. Planner handoff to buyers should preserve non-negotiable quality criteria, while post-campaign review tests the original assumptions rather than judging solely through the cheapest reported response. Planning archives should retain the final client-approved scenario alongside alternatives, avoiding later confusion when negotiation changes pricing but not the strategic audience rationale.

Responsibilities reflected in the contract

Analyse audiences and objectives.
Select channel roles.
Model reach frequency and budget.
Write media briefs.
Present recommendations.
Review delivery and planning learning.

A realistic working scenario

Two channels claim overlapping reach using incompatible sources. The planner explains the duplication and uncertainty instead of summing headline audience figures.

Outputs to agree

evidence-based media strategies
clear channel and budget recommendations
documented planning assumptions and changes

Records and evidence

Client objective and audience.
Research source and limitation.
Plan scenario and rationale.
Approval change and learning.
Design files.
Project briefs.

Reporting relationship

Typically reports to Creative Director, Design Lead, Account Director or Project Manager. Confirm the employer's actual reporting structure in the builder.

Authority and escalation

The planner cannot guarantee outcomes, commit bookings, manipulate research or alter client budgets without authority.
Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.

Tools and systems

Design software.
Project management tools.
Approval systems.
Client communication tools.

Workplace context

Office, studio, remote systems, client meetings or approved project locations.

Contract priorities

clients markets and objectives
audience tools data and research
channels models budgets and scenarios
buyer briefs vendors approvals and attribution

Information the employer should prepare

the client portfolio
the research subscriptions
the planning framework
the budget process
the approval and buying handoff
the client analytics and buying contacts

Individually written and reviewed against the maintained role record.

Maintained role evidence

The facts this Media Planner (Comms) contract is built around

These role-pack details give an employer something concrete to check before using the contract for advertising & marketing work.

Work setting

Office, studio, remote systems, client meetings or approved project locations.

Primary duties

Analyse audiences and objectives.
Select channel roles.
Model reach frequency and budget.
Write media briefs.

Tools and training to confirm

Design software.
Project management tools.
Approval systems.
Client communication tools.

Governance focus

Employer procedures and role controls. Follow the Employer's documented arrangements covering clients markets and objectives. Follow the Employer's documented arrangements covering audience tools data and research. Follow the Employer's documented arrangements covering channels models budgets and scenarios.

Contract builder output

Media Planner (Comms) clauses and builder inputs

HRHeaven builds the contract from the employer's answers, the selected industry, and the role-specific wording for this job.

Role wording

Media Planner (Comms) duties

Support evidence-based media strategies, deliver clear channel and budget recommendations, and deliver documented planning assumptions and changes.

Analyse audiences and objectives. Select channel roles. Model reach frequency and budget. Write media briefs. Present recommendations.

Builder answers

What the contract builder captures

Employer and employee details Role title and reporting line Pay, hours and working pattern Holiday, probation and notice Workplace and site rules Company branding and e-sign

Preview before purchase

Complete the builder, check the document output, then pay only when you are ready to download.

Specific clauses

What is added to the finished contract

The planner cannot guarantee outcomes, commit bookings, manipulate research or alter client budgets without authority.

Obtain approval before committing expenditure, changing contractual commitments or making regulated or staffing decisions outside the assigned role.

Follow the Employer's documented arrangements covering clients markets and objectives.

Follow the Employer's documented arrangements covering audience tools data and research.

£19.99 one-off contractPreview before payment, then download the branded PDF and send for signature.

Employee Handbook + Contract Bundle

Employee handbook bundle

Media Planner (Comms) Contract + Employee Handbook Bundle

Pair the contract with a fully customisable employee handbook and keep the role wording, workplace rules, branding and policies aligned from day one.

Industry-specific policies Contract and handbook generated together UK-focused policy content Easy to edit and maintain

After the contract

Run the employee lifecycle with HR Actions

Once the Media Planner (Comms) contract is created, HR Actions help advertising & marketing employers manage the next HR steps: recruitment, probation, performance, absence, disciplinary, grievance and offboarding.

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