Day-to-day operating brief
What Graphic Designer (Print) work looks like in practice
A Print Graphic Designer creates brochures, packaging, posters, direct mail and other physical materials, preparing artwork for reliable production. The role manages typography, image resolution, colour, bleed, finishes and printer specifications rather than motion or interactive behaviour. Terms should define brands, software, briefs, proof rounds, fonts and stock assets, prepress checks, printers, samples, source files, confidentiality, portfolio use and responsibility for costly reprints. Packaging and direct-mail files require careful treatment of cutters, folds, safe areas, variable data and mandatory marks. Physical proofs should be assessed in intended lighting and scale where colour or legibility is material. Printer substitutions in paper, ink or finish need approval because they can alter both appearance and environmental claims. Archived packages should include linked images and fonts under licence, not only the final exported PDF. Variable-data artwork should be tested with minimum, maximum and unusual field values so names, addresses or codes cannot overflow or expose another recipient's information.
Individually written and reviewed against the maintained role record.