Day-to-day operating brief
What Branch Manager work looks like in practice
An Estate Agency Branch Manager leads local sales or lettings operations, supervising staff, instructions, pipelines and customer outcomes. Terms should identify service lines, territory, valuation or listing authority, fee negotiation, commission, targets, client-money exposure, referral arrangements, complaints, key control, marketing approval, opening and closing, recruitment and performance duties. The manager remains bound by delegated limits and should not allow monthly targets to override accurate particulars, fair treatment, verified offers or required financial and compliance procedures. Branch leadership includes the quality of instructions entering the pipeline, not only the number completed. The manager may need to review valuation evidence, vendor or landlord identity, marketing permissions, referral disclosures and offer records before staff proceed. Employers should define oversight of keys, cashless payments, portal listings, window displays, lone viewings and local advertising. Where a conflict, complaint or suspected fraud arises, the manager should preserve records and involve compliance rather than informally resolving the issue to protect branch conversion figures.
Individually written and reviewed against the maintained role record.