Day-to-day operating brief
What Social Media Executive (Real Estate) work looks like in practice
A Property Social Media Executive plans and publishes property, brand and local-market content and responds to audience enquiries. Terms should cover account access, listing approval, image rights, occupant privacy, price changes, promotional claims, direct messages, lead capture, comments and crisis escalation. The executive should not invent demand statistics, reveal addresses or access details prematurely, reuse client media without permission or conduct substantive negotiations through an insecure social account. Content calendars should link each scheduled post to the current listing status so exchanged, withdrawn or repriced properties do not continue advertising inaccurately. Account recovery details, advertising audiences and direct-message exports should remain under employer control rather than a personal email, device or platform profile.
Individually written and reviewed against the maintained role record.